Saturday 19 January 2013

Improve your website accessibility for better user experience


        Creating a fully functional and an effective website is an essential combination of Skill, technology and lastly, accessibility. Still website seems incompetent when it lags behind in terms of accessibility.  A website is said to be accessible when it serves its need to all users, irrespective of their conditions, limitations or available technology. Underestimating the concept of accessibility not only leads to loss of visitors but demeans your business goal too. I present this compilation to my readers to make them understand the long lost importance of accessibility and ways to achieve it. 

Types Of Limitations Affecting Website Usability

a) Physical limitations include barriers that limit a user from using input devices such as a mouse or a keyboard. 
b) Visual limitations include barriers such as poor eyesight or blindness that limit a user from browsing the internet.
c) Hearing limitations avoid a user from accessing any audio content of your website.
d) Technological -There are some regions where internet connectivity is limited or speed might be too slow for a website to function effectively.



Perks Of An Accessible Website

Better market Stand
People with physical or mental dissimilarities constitute a recognizable portion of the human society, which is why making your website accessible to them will assist you in capturing a strong market stand. 
Better web presence
As I mentioned earlier, an accessible website is also the one visible in the search engine, which means a better web presence. Also clean codes and CSS ensure that the website maintenance cost is the least. 
Improved brand awareness
Paying attention to ignored user groups especially commitment for the physically challenged, spreads a positive image of the firm in the market that is a positive PR. Moreover, maintaining an accessible website ensures compatibility as per the latest web standards too.     
Increased usability
Accessible website includes a butter smooth navigation with understandable content, which encourages a user to stay for a longer period; hence, this ensures optimum sales conversion.

Tips to improve the accessibility !



“Evolution is an intangible asset that supports constant improvement”







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